What’s really happening in SaaS
Most organizations only see their own SaaS usage.
This report shows what is actually happening across the market.
Xensam Insights: The 2025 SaaS Report is based on proprietary, anonymized usage data from more than one million professional users across twelve SaaS categories. It goes beyond spend and license counts to show how SaaS is really adopted, used, and relied upon inside modern organizations.
This is not survey data.
This is not self-reported behavior.
This is real usage at scale.
What you will learn
- Real-world SaaS adoption patterns across categories and roles
- What Reach, Engagement, and Trending reveal beyond spend and license allocation
- The difference between experimentation and true business dependency
- Where SaaS risk is increasing, and what that means for governance and decision-making
- How usage patterns differ between tools that look similar on paper but behave very differently in practice
Why this report is different
Most SaaS reporting is based on spend data, surveys, or isolated internal views.
This report is built on cross-organizational usage data that individual companies cannot access on their own.
It gives you market-level context for:
- What “normal” usage actually looks like
- Where organizations are overestimating value
- Where hidden dependency and risk are building up
Who this is for
This report is for leaders and teams responsible for software decisions, governance, risk, and value realization across SaaS and applications, including IT, SAM, procurement, security, and finance.
Get access to exclusive saas usage insights you cannot see in your own environment.