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Perplexity AIWhere Software Asset Management is headed in 2026
Software environments are changing fast. Spend is shifting toward consumption models. Tools spread inside organizations faster than approval processes can keep up. Vendor negotiations are getting tougher. And most Software Asset Management teams are expected to manage more complexity without more headcount.
In this session, we connect market behavior, practitioner reality, and industry signals to outline the direction Software Asset Management is heading by 2026. Not as certainty, but as cause and effect.
What you’ll learn:
Why Software Asset Management is getting harder, and more important, at the same time. We’ll start with a clear market signal: the software license management market growing from approximately US$451 million in 2024 to US$735.1 million by 2030, representing an estimated 8.5 percent CAGR, and what that growth tells you about rising complexity.
Then we’ll translate that into what matters for Software Asset Management teams in 2026: how consumption-based models change cost control, why visibility and usage evidence are becoming essential for smarter decisions, and what “third-generation Software Asset Management” looks like when continuous governance becomes the norm.
Why attend
If you run Software Asset Management today, the pressures you feel are not random. They are structural. This session helps you understand what is driving them, what they tend to turn into by 2026, and what to prioritize now so you stay proactive, not reactive.
Who should attend
- Software Asset Management leaders and practitioners
- Software asset and license managers
- Vendor management and sourcing stakeholders supporting renewals
- IT operations and service management stakeholders who rely on accurate software data
- Finance and FinOps-adjacent stakeholders involved in software spend control
- Security and risk stakeholders involved in software oversight
Watch now
Join the session and get a clear, practical outlook on where Software Asset Management is headed by 2026, and how to prepare for what comes next.