SAM Forecast Webinar: Future-Proofing Your Software Strategy

How can organizations manage AI governance while maintaining compliance? What’s the right balance between decentralized IT and security? How do you measure software ROI beyond traditional procurement metrics? 

In this webinar, we explore three key trends reshaping software asset management and what organizations need to know to stay ahead. Industry expert Martin Tureniec shares actionable strategies for navigating these changes, followed by a live Q&A where attendees brought their most pressing questions about the future of SAM. 

Trend #1: The AI Governance Revolution 

| How are compliance requirements evolving with AI deployment? 

| What strategic approaches work for managing AI assets across organizations? 

| How can SAM teams prepare for emerging governance frameworks? 

Trend #2: The Evolution of Business-Led IT 

| How do you balance decentralized IT management with security requirements? 

| What’s the impact of modern compliance directives on IT operations? 

| How can organizations empower business units while maintaining control? 

Trend #3: Unified Software ROI Evaluation 

| How do you move beyond traditional procurement discount metrics? 

| What framework ensures consistent software investment evaluation? 

| How can organizations standardize ROI measurement across departments? 

Meet the speaker

Martin Tureniec

This webinar is led by Martin Tureniec, industry expert with extensive experience in software asset management and deep understanding of enterprise technology trends. Martin brings practical insights into the most pressing challenges and opportunities in the SAM space.

Want to hear Martin’s insights into these three trends? Access the webinar on-demand now.