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Perplexity AIYour CMDB has a data problem. Your ServiceNow knows it.
October 20 | 10:00 AM CEST / 3:00 PM CEST
Most organizations investing in ServiceNow run into the same wall: the platform is powerful, but the data feeding it isn’t. Incomplete software records, stale configuration items, and fragmented asset data leave your CMDB working with an incomplete picture, and ServiceNow can only be as accurate as what you put in.
Software intelligence changes that. When your CMDB has the right data foundation, ServiceNow becomes a tool for asset lifecycle management, cost optimization, compliance, and business decisions, not just day-to-day operations.
Joel Sanderi and Martin Tureniec is joined by Robin Wibom from Advania, experienced ServiceNow implementation partner, to share what that looks like in practice, where organizations get stuck, and what fixing the data foundation actually unlocks.
What you’ll learn
- How to move from using your CMDB for operational IT to using it as a foundation for full asset management
- What you can achieve with standard ServiceNow Asset Management, and whether better data matters more than additional packages
- Why discovery, normalized data, and enriched metadata are the real foundation for ITSM, SAM, HAM, and business decision-making
- How active usage intelligence closes visibility gaps, from unused licenses and SaaS adoption to Shadow AI
- How to assess your CMDB health and prioritize the improvements that create the most value
Why attend
Most conversations about ServiceNow ROI focus on the platform. This one focuses on what the platform depends on.
You’ll hear from practitioners who work with ServiceNow environments every day. They’ll share what they see in the field, what’s holding organizations back from getting more out of their CMDB, what data quality problems actually look like at the implementation level, and what to prioritize if you want your ServiceNow investment to do more than it’s doing today.
Who should attend
If you work with ServiceNow and want to get more value from your CMDB, this is for you.
Specifically:
- CIOs and IT leaders evaluating how much runway is left in their current ServiceNow setup
- IT operations and infrastructure teams who own the CMDB day to day
- ITAM and SAM professionals looking to expand what asset data is doing for the business
- Anyone responsible for CMDB health, data quality, or ServiceNow implementation
Featured Speakers
Joel Sanderi
Joel built his first SAM solution in 2007 and has been connecting customer needs with engineering innovation ever since. As Solution Consultant at Xensam, Joel ensures our tools deliver best-in-class value in real-world environments.
Martin Tureniec
Martin has spent over two decades transforming complex SAM challenges into business opportunities. A recognized voice in the ITAM space, Martin helps organizations gain control and visibility over their software environments through strategic guidance and practical expertise.
Robin Wibom
Practice Area Manager, Advania
Robin leads ServiceNow engagements at Advania, working across the full spectrum from strategic advisory to hands-on implementation. His background spans management consulting, technical solution design, and project leadership, giving him a view of both the business case and the build. Advania has been recognized as ServiceNow Partner of the Year in 2023 and 2024, and Robin’s focus on delivering real value over just technically sound solutions is a big part of why.
Save your spot
Your CMDB data problem has a solution. Join us on October 20 and hear what software intelligence makes possible when Xensam and ServiceNow work together.