ChatGPT
Perplexity AISee it. Own it.
A trend-spotting conversation on AI adoption, shadow tools, agent identities, and the pricing models reshaping enterprise software spend in 2026.
New AI tools are reaching enterprise adoption before procurement cycles finish. ChatGPT, Copilot, Gemini, Claude. Organizations are not choosing between them. They are accumulating all of them, often without IT knowing.
Some of those tools are processing your most sensitive content without approval. Agents are acting inside your systems with identities nobody is governing. And the bill is arriving in formats finance was not built to read.
In this webinar, Joel Sanderi and Martin Tureniec work through four shifts happening right now, and what each one means for the people responsible for cost, risk, and governance.
What you’ll learn
- Why AI tools are multiplying in enterprise environments, not consolidating
- How shadow AI differs from shadow IT — and why that difference matters
- Why AI agents are the next frontier of the SAM problem
- The four pricing models in play right now, and where AI spend surprises come from
- Where pricing is heading — and what that means for governance
Why attend
Most organizations are managing a software estate they cannot fully see. AI has accelerated that problem. This session gives you a sharper picture of what is actually happening — and harder questions to bring back to your organization.
No vendor pitch. Just two people who work with enterprise software data every day, talking through what the numbers show.
Who should attend
- Software Asset Management (SAM) leaders and practitioners
- CIOs and IT decision makers
- Security, risk, and compliance stakeholders
- Procurement and vendor management teams
Featured Speakers
Joel Sanderi
Joel built his first SAM solution in 2007 and has been connecting customer needs with engineering innovation ever since. As Solution Consultant at Xensam, Joel ensures our tools deliver best-in-class value in real-world environments.
Martin Tureniec
Martin has spent over two decades transforming complex SAM challenges into business opportunities. A recognized voice in the ITAM space, Martin helps organizations gain control and visibility over their software environments through strategic guidance and practical expertise.
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Watch on demand
Join the on demand webinar and get a clear, practical view of what is changing in the enterprise software estate, and what it means for the people responsible for cost, risk, and governance.