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Perplexity AIWe’re proud to share that Martin Tureniec, Enterprise Account Manager at Xensam, has been featured in TechRadar with his latest OpEd, “Too many AIs, too little progress: The sprawl stalling business success.”
In the article, Martin explores how the rapid adoption of AI tools across organizations — often uncoordinated and without clear ownership — is creating a new layer of complexity. What began as an effort to innovate has in many cases led to overlapping systems, rising costs, and reduced visibility. This unchecked growth, known as AI sprawl, mirrors the same challenges many enterprises have faced for years with unmanaged software environments.
Drawing on more than two decades of experience helping global organizations transform complex Software Asset Management challenges into business opportunities, Martin emphasizes that AI success starts with governance and clarity. To truly drive innovation, companies must understand what tools are being used, who owns them, and how they align with business goals. Without that foundation, AI becomes a source of friction rather than value.
“Before we celebrate how much AI we’ve adopted, we need to ask if it’s actually helping us move faster, work smarter, or reduce costs,” says Martin.
Read Martin’s full article on TechRadar below to explore how visibility, consolidation, and accountability can turn AI sprawl into strategic advantage.
About Xensam
Xensam is the world’s leading provider of AI-powered Software Asset Management (SAM). Our intuitive technology allows businesses to optimize and manage all software across their hybrid IT environments without requiring complex deployments or high technical expertise. Recognizing 93% of software out-of-the-box, Xensam detects more applications than any other vendor to provide unprecedented visibility of actual SaaS and on-premises utilization down to the minute. Presented in an easy-to-use interface supported by an AI chatbot, our platform is designed to deliver highly accurate intelligence to a broad user base. The company was founded in Stockholm, Sweden, in 2016 and operates across Europe and the US. Learn more at xensam.com
