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Perplexity AIClarity comes home to Sweden
On October 22, the Xensam Clarity Tour heads to Heliview IT & SAM Sweden.
For us, this stop is a little closer to home. Xensam was founded in Sweden, and today our platform is built and governed in Europe, helping organizations around the world bring clarity to increasingly complex software estates.
As SaaS, AI, and rising costs reshape Software Asset Management, visibility alone is no longer enough. SAM teams need trusted software intelligence they can turn into action across IT, Finance, and Procurement.
Visibility shows you what’s there. Clarity helps you decide what comes next.
Making SAM matter beyond SAM
Great SAM work can still be difficult to translate outside the function.
The data might reveal unnecessary spend, licensing risk, or opportunities to optimize, but those insights only create value when the wider business understands what they mean.
Connecting SAM to the priorities leadership already cares about is becoming an increasingly important part of the job.
And that’s exactly what our session at IT & SAM Sweden is about.
Join our breakout session
The Language of Leverage: Rebranding SAM for the C-Suite
Speaker: Alex Geuken
Date: October 22
Time / location: 11:40–12:35 / Vasagatan 7, 111 20 Stockholm
SAM teams rarely struggle with insight. The challenge is getting leadership to see its value.
In this session, Alex Geuken explores how SAM professionals can translate operational work into language that resonates with CIOs, CFOs, and business leadership.
He will also show how the role of SAM is evolving from gatekeeper to value architect, and how software intelligence can be positioned as a driver of business decisions rather than a compliance exercise.
Speaker profile
With over 15 years of experience in software licensing and ITAM, Alex Geuken helps organizations transform raw data into strategic decisions. Alex works with multinational companies to streamline their software estates across on-premises, IaaS, and SaaS environments.
He’s a frequent speaker on the future of SAM, AI-driven asset management, and the evolution of data-driven decision-making in the enterprise.
Meet Xensam at IT & SAM Sweden
We’ll be at the Xensam booth throughout the day.
Come by to see the platform in action, meet the team, and talk about what’s next for Software Asset Management, from SaaS and AI visibility to licensing, optimization, and governance.
And if you’re looking for a SAM platform closer to home, you’ve come to the right booth.
Built in Sweden. Governed in Europe.
See you on October 22.