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Perplexity AIClarity continues in the Netherlands
The Clarity Tour continues at IT Asset Management Netherlands on April 14.
Join us to explore what modern Software Asset Management looks like in a world shaped by SaaS growth, AI, and rising financial scrutiny. As software environments become more distributed, visibility alone is no longer enough. Organizations need structured, trusted software intelligence that supports confident decisions across IT, finance, and procurement.
Because today, software visibility is only the starting point.
Clarity is what turns insight into decisions.
Turning SAM insight into clarity
Many SAM teams already have the data. The challenge is turning that insight into something leadership can understand and act on. Executives think in terms of risk, growth, and capital allocation. SAM conversations often stay focused on entitlements, discovery, and compliance. When the language does not translate, the value of SAM stays hidden.
Clarity should not stop inside the SAM function. Leadership needs to see the value as well.
Join our breakout session
The Language of Leverage: Rebranding SAM for the C-Suite
Speaker: Alex Geuken
Date: April 14
Time: 12:10-12:35
SAM teams rarely struggle with insight. The challenge is getting leadership to see its value. In this session, Alex Geuken explores how SAM professionals can translate operational work into language that resonates with CIOs, CFOs, and business leadership.
He will also show how the role of SAM is evolving from gatekeeper to value architect, and how software intelligence can be positioned as a driver of business decisions rather than a compliance exercise.
Speaker profile
With over 15 years of experience in software licensing and ITAM, Alex Geuken helps organizations transform raw data into strategic decision. Alex works with multi-national companies to streamline their software estates across On-Prem, IaaS, and SaaS platforms. He is a frequent speaker on the future of SAM, AI-driven asset management, and the evolution of data-driven decision-making in the enterprise.
Meet us at the booth
Stop by our booth to see how unified, decision-grade data elevates SAM from operational tracking to strategic governance.
Visitors to our booth will be entered into a raffle to win a Muse S Athena — an advanced brain-sensing headband designed to support focus, clarity, and performance.
Because clarity shouldn’t stop at your software estate.