Xensam at IAITAM ACE 2026

The Clarity Tour 

Join Xensam at IAITAM ACE in Las Vegas as the Clarity Tour continues. 

Across events in Europe and the US, we are meeting with SAM leaders to address a common challenge. While SAM teams generate valuable insights, those insights often fail to translate into executive action. 

The Clarity Tour focuses on how organizations can bridge that gap by reframing SAM in the language of business value, financial impact, and risk, turning software intelligence into a driver of strategic decision making. 

Featured Speaking Session

The Language of Leverage: Rebranding SAM for the C-Suite

Speaker: Alex Geuken | Time & Place: May 12, 11:15 – 12:15pm, Modena 3

SAM teams rarely struggle with insight. The challenge is getting leadership to see its value. 

In this session, Alex Geuken explores how SAM professionals can translate operational work into language that resonates with CIOs, CFOs, and business leadership. He will share practical approaches for moving beyond traditional SAM terminology and positioning software insights in a way that supports decision making at the executive level. 

The session also covers how the role of SAM is evolving from gatekeeper to value architect, and how software intelligence can be used to influence investment decisions rather than being limited to compliance reporting. 

Meet us at Booth 29 

Visit us at Booth 29 to connect with the Xensam team. 

We are happy to discuss how organizations are gaining control and visibility over their software environments, and how SAM teams can take a more strategic role within the business.