From visibility to clarity
Software environments have become more visible, but not necessarily easier to manage.
The Clarity Tour explores what comes next: turning software intelligence into confident decisions. Learn how next-generation SAM empowers IT, Finance, Security, and Leadership to move from reactive oversight to proactive control, with clarity at the core.
When it works, the payoff is peace of mind.
Your life deserves more Xen.







Why clarity matters now
Software environments are becoming increasingly complex. Visibility alone is no longer enough. Organizations need the confidence to govern, prioritize, and decide with clarity.
The Clarity Tour is designed to create space for exactly that. Through keynote insights, peer discussions, and meaningful networking, we bring together leaders across IT, Finance, and Governance to move from information to direction, backed by software intelligence built and governed in Europe.
What to expect
Less noise. More clarity.
We’ll open with a keynote, followed by a product walkthrough. Lunch gives everyone time to connect properly, and the afternoon moves into guest speakers and roundtable discussions. The day closes with a drinks reception at a separate venue, so the conversation can carry on somewhere even more relaxed.
Who should attend
- SAM Managers
- Software Asset & License Specialists
- IT Asset Management Professionals
- Vendor & Contract Managers
- IT Governance Leaders
Agenda
10:30 AM
Doors open
10:45 AM – 11:30 AM
From visibility to clarity
Speaker: Damien Masterson, Enterprise Account Manager
Last year, The Visibility Tour helped organizations see their software estate clearly for the first time. With that foundation in place, this session picks up the harder question: now that you can see everything, what do you do with it?
In this opening session, Damien Masterson traces how visibility became the baseline, and where the real work starts. He looks at the gap between having good software data and making confident decisions from it, how Shadow AI is adding a new layer of ungoverned risk, and what it actually takes to act on what you know.


11:45 AM – 12:30 PM
What clarity looks like in practice
Speaker: George Marian, Solution Specialist
This session is a hands-on look at what clarity actually means inside the platform.
George walks through the new Xupervisor interface, showing what it feels like to work with software data in a tool designed around clarity. Finding the right information is faster, understanding it takes less effort, and the path to a confident decision becomes a lot more direct.
12:30 PM – 1:15 PM
Lunch
Good food, good company, and absolutely no slides.
1:30 PM – 2:15 PM
Expert panel discussion
Alexander Golev, founder of SAMexpert, together with May Turnbull, founder and director of SAM Assured, joins a Xensam customer, Thomas Ettig, License Management Team Lead at Trelleborg, for a conversation about the software governance challenges that matter most right now, what’s working, what isn’t, and where SAM is heading next.

2:20 PM – 3:20 PM
Roundtable discussions
Some of the best insights come from the room itself. Our roundtable sessions bring together IT, Finance, and Governance leaders alongside Xensam experts for peer-led conversations on AI governance, SaaS sprawl, FinOps alignment, and more.
Come ready to talk. Leave with perspectives you didn’t walk in with.
3:25 PM – 3:45 PM
Wrap up and Q&A
4:00 PM
Networking & drinks reception
Because every good day deserves a proper finish.

Step into clarity with Xensam!
Seats are limited to ensure high-quality discussions and meaningful networking. Secure your spot today.


