Book a demo
  1. Homepage
  2. Resources
  3. Events
  4. Software Strategy Takes Center Stage at SAMS Europe 2025

Software Strategy Takes Center Stage at SAMS Europe 2025

October 6-7, 2025 | Amsterdam, Netherlands

Summarize:

ChatGPT
Perplexity AI

SAM’s new role in AI governance

Teams are deploying AI without oversight. Regulations are tightening. Your role is changing.

At SAMS EU 2025, discover how to transform from cost controller to strategic leader. Visit Xensam to see how our AI technology brings shadow IT into the light, helping you make data-driven decisions while staying compliant with EU AI Act and NIS2.

The New ROI Playbook: How SAM and Procurement Can Lead the AI Governance Conversation 

Speaker: Martin Tureniec

Date: October 7, 2025

Time: 08:55 – 09:25

Unauthorized AI deployments create both risk and opportunity. In this session, discover how to transform from cost controller to governance leader. Learn practical approaches to measuring software ROI, ensuring regulatory compliance, and creating visibility across decentralized environments. See how Xensam helps SAM and Procurement teams balance innovation with control — making you essential to your organization’s AI strategy.

Speaker profile 

Martin brings clarity to complex SAM challenges. With 20+ years in the field, he helps organizations transform technical problems into business opportunities.

Known for his engaging presentations, Martin makes advanced SAM concepts accessible for every audience member.

Martin is an expert in:

  • Decentralized IT management
  • Leadership communications
  • AI governance and compliance

In-booth technical demonstration

Total Visibility: Unifying SAM, Procurement & FinOps with AI-Driven Discovery 

Speaker: Martin Tureniec

Date: October 6, 2025

Time: 13:30 – 13:50

This 20-minute technical demonstration reveals how Xensam’s AI-powered platform provides complete visibility across your entire software ecosystem—from on-premises applications to shadow IT and AI tools. Watch how our advanced discovery capabilities expose previously invisible applications, creating a single source of truth that unites SAM, Procurement and FinOps teams. Experience firsthand how the platform enables standardized ROI measurements and strategic decision-making that balances innovation with control in even the most decentralized environments.

Experience Xensam at SAMS EU

Interactive Product Demonstrations 

Witness our proprietary AI technology in action as our experts guide you through real-world scenarios demonstrating how comprehensive visibility transforms software asset management from a cost center to a strategic advantage. 

Expert Consultation 

Engage with our team of specialists who will be available throughout the event to discuss your specific challenges and provide tailored insights for your organization’s unique software ecosystem. 

Win Ray-Ban Meta Glasses 

Participate in our exclusive competition, Illuminate to Win, for a chance to win cutting-edge Ray-Ban Meta Glasses. Visit our booth to enter and experience how Xensam’s innovative approach to software asset management can transform your AI governance strategy. 

Why Join Us? 

  • Discover practical frameworks for measuring software ROI across decentralized environments 
  • Learn strategic approaches to ensuring compliance with the EU AI Act and NIS2 directive 
  • Understand how to position yourself as an essential partner in your organization’s AI governance strategy 
  • Experience hands-on demonstrations of our AI-powered discovery capabilities 
  • Gain actionable insights for balancing innovation with control in complex IT environments 

Xensam: From software data to strategic decisions 

Category

Tags