Bringing clarity to software asset management
We’re heading to SAMS Europe, and we’d love to see you there.
Come by our booth to experience live demos, meet the team, grab some merch, and see how organizations are bringing clarity to Software Asset Management.
Don’t miss our Tech Take

From visibility to clarity
Speaker: Alex Geuken
Date: September 29
Time: 10:20-10:40
Join Alex Geuken for a live demonstration of how Xensam transforms raw software data into clarity you can trust.
Learn how active usage intelligence, normalized software data, automated documentation, and real-time insights help IT, SAM, Procurement, and Finance teams make confident decisions.
Speaker profile
With over 15 years of experience in software licensing and ITAM, Alex Geuken helps organizations transform raw data into strategic decisions. Alex works with multi-national companies to streamline their software estates across on-prem, IaaS, and SaaS platforms. He’s a frequent speaker on the future of SAM, AI-driven asset management, and the evolution of data-driven decision-making in the enterprise.
Stop by the booth
Whether you’re looking to reduce software spend, improve governance, manage Microsoft licensing, or gain better visibility into SaaS and AI, we’d love to chat.
While you’re there, you can also:
- Watch live product demos
- Meet the Xensam team
- Grab a few surprises
Built in Sweden. Governed in Europe.
Software Asset Management relies on trust.
Xensam was founded in Sweden and is built and governed in Europe, giving organizations a trusted foundation for software governance in an increasingly complex world.
See you in September
SAMS Europe is one of our favorite events of the year, and we can’t wait to be back.
Come by the booth, join our Tech Take, and say hello.
Your life deserves more Xen.


