Elevate SAM to Strategic Governance at SAMS DACH 2025

Elevating SAM and Procurement as Strategic Leaders in AI Governance 

In today’s rapidly evolving technology landscape, SAM and Procurement professionals face unprecedented challenges and opportunities as organizations navigate unauthorized AI deployments and complex regulatory requirements. SAMS DACH 2025 provides the perfect platform to discover how your role can evolve from cost controller to strategic governance leader. 

Visit Xensam at SAMS DACH to learn how our proprietary AI technology delivers the comprehensive visibility essential for informed decision-making in decentralized environments while ensuring compliance with the EU AI Act and NIS2 directive.

Featured Speaking Session 

The New ROI Playbook: How SAM and Procurement Can Lead the AI Governance Conversation 

Speaker: Martin Tureniec & Sophie Kirisits 

 Date: March 24, 2025 

 Time: 14:25 

As organizations grapple with unauthorized AI deployments and evolving regulations, SAM and Procurement professionals have a unique opportunity to drive strategic value. This session reveals how to elevate your role beyond cost control to become governance leaders in the AI era. We’ll explore practical approaches to measuring software ROI across decentralized environments, ensuring compliance with the EU AI Act and NIS2 directive, and creating visibility that supports informed decision-making. Learn how Xensam’s technology enables both SAM and Procurement teams to implement standardized evaluation frameworks that balance innovation with risk management, positioning you as essential partners in your organization’s AI governance strategy. 

Speaker Profile 

Martin Tureniec brings over 20 years of software asset management expertise, spanning both sales leadership and technical implementation. Renowned for making complex SAM concepts accessible and actionable, Martin excels at translating technical challenges into business value for enterprise organizations. His engaging presentation style and cross-functional expertise have made him a trusted advisor to procurement teams and IT leaders navigating the complexities of decentralized IT, compliance, and AI governance. Martin serves enterprise clients as a thought leader at Xensam, driving innovation in AI-powered software asset management solutions.

Technical Demonstration at Our Booth 

Total Visibility: Unifying SAM, Procurement & FinOps with AI-Driven Discovery 

Immediately following Martin’s presentation, join us at the Xensam booth for a comprehensive 20-minute technical demonstration that showcases our AI-powered platform in action. 

This hands-on demonstration reveals how Xensam’s advanced discovery capabilities expose previously invisible applications, creating a single source of truth that unites SAM, Procurement and FinOps teams. Experience firsthand how our platform enables standardized ROI measurements and strategic decision-making that balances innovation with control in even the most decentralized environments. 

Experience Xensam at SAMS DACH 

Interactive Product Demonstrations 

Witness our proprietary AI technology in action as our experts guide you through real-world scenarios demonstrating how comprehensive visibility transforms software asset management from a cost center to a strategic advantage. 

Expert Consultation 

Engage with our team of specialists who will be available throughout the event to discuss your specific challenges and provide tailored insights for your organization’s unique software ecosystem. 

Win Ray-Ban Meta Glasses 

Participate in our exclusive competition, Illuminate to Win, for a chance to win cutting-edge Ray-Ban Meta Glasses. Visit our booth to enter and experience how Xensam’s innovative approach to software asset management can transform your AI governance strategy. 

Why Join Us? 

• Discover practical frameworks for measuring software ROI across decentralized environments 

• Learn strategic approaches to ensuring compliance with the EU AI Act and NIS2 directive 

• Understand how to position yourself as an essential partner in your organization’s AI governance strategy 

• Experience hands-on demonstrations of our AI-powered discovery capabilities 

• Gain actionable insights for balancing innovation with control in complex IT environments 

• Enter to win Ray-Ban Meta Glasses

Xensam: Empowering SAM and Procurement leaders with visibility that drives strategic value.