The only major SAM platform
still answering to Europe alone
Snow, Flexera, and USU now share the same US owner. Xensam doesn’t answer to anyone outside the EU, and never has.
- Know exactly who’s accountable – EU law only, no foreign jurisdiction exposure
- See what other tools miss – 135,000+ SaaS applications tracked, agent-based, no browser extension required
- Keep data where you choose – national data centers in Copenhagen and Stavanger, not wherever a parent company decides
- Move fast without the migration tax – live in weeks, not the months legacy SAM migrations usually take
Book a conversation to see what a SAM platform that answers to EU law alone actually looks like, and why sovereignty is only where the case starts.
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3 things worth checking before your next renewal
A minute now saves a renewal-day surprise later
Who actually owns your vendor?
Not who founded them. Who’s cashing the checks today. Three of the major SAM platforms now share the same private equity owner, out of Chicago.
Where’s the data really governed?
“Hosted in the EU” and “governed by EU law” aren’t the same thing. The US CLOUD Act follows the company, not the server.
What does the contract actually guarantee?
Most renewal reviews never get to this section. It’s usually the one that matters most.
What happened while nobody was watching
Three vendors. One owner. Let that sink in.
Thoma Bravo, a private equity firm out of Chicago, now owns three of the major SAM platforms: Flexera (since 2020), Snow Software (via Flexera, since February 2024), and USU’s product business (since December 2024).1
That matters more than it used to. The US CLOUD Act allows US authorities to compel disclosure of data from companies under their jurisdiction, when that company has possession or control of the data, including through subsidiaries, regardless of where the data is physically stored. Ownership is often what determines that exposure, not the location of the server.
Xensam vs. everyone else
Two vendors can look the same on a feature list and still answer to completely different laws. Here’s what that actually means.
Everyone else
Xensam
Ownership
US-owned, one way or another
Independent, Swedish HQ since 2016
Hosting
Inherited from whoever bought them
UpCloud (Finland), ISO 27001 certified
Jurisdiction
“EU-hosted,” but not EU-governed
EU law only, no direct CLOUD Act exposure
Data residency
Wherever the parent company decides
Data centers in Copenhagen and Stavanger
SaaS visibility
Catalog-based, not agent-discovered, manual rules and cleanup required
135,000+ SaaS applications tracked, 93% recognized out of the box
If your current platform feels closer to the left column, it may be time to consider a better approach.
Proof, not just positioning
Straight from the source
4.5/5
Our customers’ rating on Gartner Peer Insights
4.5/5
Customer satisfaction rating
4.9/5
Certification course participants’ rating
What our customers say
“No other platform could provide us with information on actual application usage down to the minute like Xensam.”
– Digital Infrastructure Manager
Isle of Wight NHS Trust
“The Cost Center has been fantastic. Because of our unique organizational structure, it’s valuable to map costs accurately across departments.”
– IT Manager
Norce
“I knew our SAM data before Xensam was not good enough to provide in a software license audit. Now, we have peace of mind if an audit occurs.”
– Service Manager
LähiTapiola
“We’ve experienced a huge increase in apps recognized. It’s been an eye-opener to see shadow IT in the cloud that we couldn’t address with our previous tool.”
– IT Strategic Planner
Naviair
What you’re probably wondering
Q: We already have a SAM tool. Why would we switch?
You’re probably not switching because the program is broken, it’s the tool that’s outdated. Xensam plugs into what you’ve already built, without the migration horror stories.
Q: How long does implementation actually take?
Weeks, not months. Most legacy SAM migrations run 6 months or longer. Xensam customers typically see initial data within the first few weeks.
Q: Do you work with organizations already on ServiceNow?
Yes. Xensam connects to ServiceNow via the Xync connector and feeds richer SAM data directly into your CMDB. It’s not a replacement for ServiceNow, it makes the data behind it better.
Q: Is this only relevant if we’re worried about US government access to our data?
No. Sovereignty is one reason to look closer, but the tool itself needs to earn its place regardless, better discovery, better usage tracking, faster deployment.
The Xensam Advantage
AI-powered software intelligence
Xensam represents the third generation of Software Asset Management. Faster, smarter, and built for a world that demands transparency and trust. And that’s the Xensam advantage: effortless SAM that actually delivers. Made in Sweden.
- Complete visibility across hybrid IT with AI-driven recognition
- Real Active Usage data that transforms insight into action
- Deployment in days for instant value and measurable ROI
- Automation that simplifies SAM and removes unnecessary complexity
- GDPR compliant by design, ensuring full data sovereignty
- Trusted by global enterprises that demand clarity and control
- Cost optimization recommendations